This article is part of "Marketing for Small Business," a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business.
"It was just friends, and friends of friends, referring each other."
Here's how two small-business owners seek out referrals and have used them to generate leads and build their businesses.
Connect with your ideal clientsReferrals can reduce the time you spend pitching your company to prospective clients, Wilkerson said.
"It really boils down to building long-term business relationships," Nova said, adding that those connections had been the "lifeblood" of his company.
Persons:
SBOs, —, Michael Nova, Nova, Kirby Wilkerson's, Wilkerson, it's, you've
Organizations:
Small, Service, Nova Custom Printing, BMW, American Express, Nielsen
Locations:
New York City, Michigan